678.362.4998 • bondsbond@hotmail.com
IT and Strategy Professional
Visionary business and technology strategist with more than 13 years of experience fueling revenue growth, boosting corporate/product visibility, delivering new products and processes for diverse industries ranging in size from start-up to multi-billion dollar corporations. Possesses the necessary skills to lead and grow a young organization by combining extensive background in developing and orchestrating business strategies, technical product design, portfolio management, vendor relationship management and brand development/extension. Well-equipped with a strong educational background including a MBA and a MS in Information & Communication Science, allowing for the perfect combination of business and technical skills to be versatile during the start-up and growth periods of the product lifecycle.
• Expansive knowledge and expertise in eCommerce, Online Marketing Tools/Techniques, Product Management, Custom Software Development Management and Customer Relationship Management Systems.
• Goal-driven approach to project management, strategic planning, problem solving, and business/relationship development.
• Advanced communicator and liaison between business and technology with deep understanding of critical business drivers in fast-paced, cost competitive industries.
PROFESSIONAL EXPERIENCE
INDEPENDENT CONSULTANT, Atlanta, Georgia • 2009-present
Start-up: Autobaron.com, Angel Funding Phase.
Interim CTO: Worked with founders to define and develop a go-to-market strategy and technology plan capable of withstanding investor scrutiny. Managed vendor relationships and project managed the release of the Beta product.
• Completed requirements definition for all of the products Version 1.0 functionality.
• Conducted SWOT analysis of primary industry competitors, and created a Technology Plan and Operational Budget for 2009-2012.
• Developed Go-To Market Strategy for the product, including a defined product roadmap and marketing plan.
• Identified key vendors to assist in the development and launch of the product, and negotiated vendor contracts.
• Led daily development scrums and defined requirements for each iteration (sprint).
• Designed a stand-alone pricing tool for automotive portals to support the desire to distribute the application beyond the Autobaron.com website.
SLALOM CONSULTING, Atlanta, Georgia • 2008-2009
Management and IT consulting firm with 600 employees and $100 million annual revenue.
Principal Consultant: Lead eMarketing/eCommerce strategy efforts for Fortune 100 clients. Spearhead business development, provide sales engineering support, and develop organizational competencies around Interactive Marketing and Innovation.
• Delivered Digital Marketing Technologies Strategy for VP of Global Interactive Marketing at Coca-Cola to precisely target Outside-of-Home advertising resulting in a $25mm pilot for next generation outdoor boards.
• Designed and executed online and eCommerce business strategies for AT&T; liaised with AVP and VP of eCommerce in developing business model, 3-year internet roadmap, capital budgets, ROI, and NPV.
o Identified and launched strategy to reduce number of IT related systems from 45+ to 8 core systems, to be completed within 3-year rationalization period.
o Assessed, prioritized, and recommended projects for budget reduction, change of scope, or cancellation.
• Enabled executives to receive $51.5 million+ in capital based upon sound financial analysis.
• Designed multiple prototype
TURNER BROADCASTING SYSTEM, INC., Atlanta, Georgia • 2002-2008
9000+ employees; $2 billion annual revenue.
Senior Manager of Product Strategy, PlayON! Sports (2007-2008): Promoted to oversee design and development of the PlayON! Product including coordinating the product roadmap, defining product roadmap and developing new business models. Additionally, investigated and prototyped new technologies through strategic vendor partnerships to ensure product advancement including Ad Serving, Video Encoding, Video Search, Meta-tag usage, Online Advertising and Social Community tools. Provided technical sales support for business development and client acquisition.
• Managed a matrix team and collaborated across various Turner groups, including DMT, NPG, Platform RD and Turner Sports executives.
• Analyzed consumer data to establish and refine product strategies.
• Created business and technology models to assess product position and growth opportunities.
• Evaluated emerging technologies, subsequently adopted by Turner Sports and CNN; Visionbytes video segmentation is currently generating new revenue streams for NASCAR.com.
• Developed business to evaluate the move from subscription based service to ad-supported product.
• Reduced new client on-boarding time from 3 months to 1 month.
Lead Information Architect/Product Manager (2002-2007): Developed two e-Commerce related products and a News Management System. The primary liaison between the business units, technology and vendors, responsibilities included creation and maintenance of product roadmaps, business models/budgets, information and system architectures. Lead e-Commerce vendor selection process.
• Fueled 37.5% sales increase through selection and implementation of new eCommerce platform.
• Member of the Microsoft TAP program for Commerce Server 2007 and one of the first clients in the world to take a site live on the new platform.
• Developed and instituted industry-leading News Management System, generating $1 million annual service revenue for 7 years.
• Facilitated period of organizational growth, expanding team from 2 to 15 staff members, and developing 4 new products from ground up in 6 years.
• Managed online shopping portal for direct response products; invested $150,000 dollars over 5 years and realized $1.5 million revenue.
Note: Additional career history includes roles as Manager of Strategy for MaxCommerce, Inc. (2000-2002); Director of Internet Technology for OfficialStuff.com (1999-2000); Account Executive for Interactive Planet, Inc. (1998-1999); and Network Analyst for Andersen Consulting LLP (1996-1998).
EDUCATION / CREDENTIALS
Master of Science, Information & Communication Science 1996
Bachelor of Arts, Telecommunications 1995
Ball State University, Muncie, Indiana
Master of Business Administration 2007
University of Georgia, Athens, Georgia
TECHNOLOGY/BUSINESS SKILLS
eBusiness Technology & Software: Streaming Video Solutions, Video Search Tools, Video Encoding (Windows Media, Flash, Wavelet), Mobile Video Tools, Video Segmentation & Synchronization Tools, Ad Severing Technologies, P2P technologies, Social Media Tools/Platforms, Mobile Applications, n-Tier Architecture Design, SOA, Data Warehousing/Mining, Microsoft Commerce Server 2007, Microsoft BizTalk, XML, CSS and Microsoft SQL Server
Business Software: Microsoft Office Suite, Microsoft Visio, Microsoft Project, Microsoft FrontPage, Adobe Fireworks, Borland Caliber, Pivotal Tracker, Mingle and StarTeam
Business Skills: User Interface Design, Information Architecture, Business Process & Workflow Design, Financial Analysis (ROI, Financial Modeling, Capital Budgeting, NPV Analysis) and Business Plan Development, SWOT and Competitor Analysis, Agile Software Methodology
HONORS & AWARDS
Ball State University’s Center for Information and Communication Sciences Alumni Hall of Fame - Inducted 2006
*Extensive List of Technical Skills and References Available Upon Request*
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